E-commerce businesses are all about creating a memorable experience for the users while shopping online. The Virtual experience of your platform is essential while starting your E-Commerce business. E-Commerce faces many challenges, but Digital Businesses can overcome these challenges with interactive game-like solutions.
E-Commerce businesses are no longer just focusing on Customer Acquisition; they also focus on retaining customers. For that, Customer Engagement is significant.
How will gamification help E-Commerce and Digital Businesses?
You can only retain customers when you enhance the customer experience. User conversions will only occur when consumers are happy with their e-commerce platform experience.
Gamification is a revolutionary solution in the customer engagement space driving the change for most present-day digital businesses. E-commerce platforms that provide a gamified experience have been demonstrated to perform much better than those with no innovative technologies. Sales, Leads, and Profits are enhanced if the user's website experience is hassle-free and filled with immersive experiences. Gamification can prove to be a game-changer in this aspect.
Gamifying the way your customers shop on your platform entails employing game-like strategies to stimulate and reward your audience for engaging in a behavior that your company desires.
This might be as simple as providing a discount coupon for installing your app or completing a challenge in exchange for being a part of an exclusive sale. Nonetheless, it's a process of improving service to provide more excellent value to your clients, create ongoing engagement, and ultimately increase sales.
Challenges that E-Commerce Companies Face Today
1. Customer Acquisition:
Acquiring a new customer can be challenging. Once you start your business, looking for new customers is a significant task. Once a customer visits your website, you engage in user conversion by enhancing the customer experience.
2. Customer Engagement:
Your job doesn't end once you acquire a consumer. Maintaining consumer engagement is a significant issue. An online platform is exceptionally dynamic, and the consumers who visit these platforms have a meager attention span. It is vital to engage with them as soon as they enter the venue.
3. Abandoned Carts:
Cart abandonment is common in many industries, but eCommerce fashion is particularly vulnerable, with a 64 percent abandonment rate. No amount of persuasion or coercion will persuade you to purchase the products you added in a stress-fueled haze. Therefore, tapping the consumers at the checkout page is extremely important for user conversion.
4. Building Loyalty
Customer loyalty is a tremendous undertaking to acquire and maintain. This is why businesses devote a significant amount of resources to achieving these objectives. Loyalty is a long and winding road. A system of positive feedback, prizes, and demonstrations of thanks makes it simpler to create loyalty.
Core Elements of e-Commerce gamification
Some fundamental aspects should be taken care of while gamifying an e-Commerce website.
1. Goals:
It's essential to determine what actions you want users to perform when introducing a game-like experience into your eCommerce business. You might want to reduce shopping cart abandonment, make purchasing decisions more accessible, or encourage more mobile app downloads, for example. To motivate your clients, you must provide them with an enjoyable and engaging experience. You'd have to set a goal to drive customer motivation.
2. Rules:
A game-inspired engagement's rules serve as guides and constraints for achieving the aim. The goal is to get the player to think of new methods to solve an issue or achieve their goal.
3. Feedback:
A feedback system must be implemented to indicate how near users are to achieving their goals. Points, badges, levels, advancement bars, leader boards, and other rewards can be used to do this.
4. Voluntary Participation:
This factor means that any player who engages in a gamified e-commerce experience should be willing to accept the game's objectives, rules, and feedback system.
Ways to Gamify an e-Commerce Platform
1. Loyalty Programs using Rewards:
Set up a points system so customers can earn points for making consecutive purchases, which can then be redeemed for actual or virtual goods.
This is a proven method for promoting customer loyalty and repeat purchases. Loyalty programs are well-known among retailers such as Nordstrom and Barnes & Noble.
2. Product Based Quizzes:
Create entertaining puzzles based on your website's items. These puzzles can be linked to product purchase pages or a points system redeemed in cash or kind.An excellent example of a product quiz is this one that helps users find the right pair of sunglasses. Quizzes can also be used to raise product awareness.
3. Games:
Many websites are riding on the wheel of the fortune bandwagon, rewarding users with discounts and gifts.
Mini games like spin-the-wheel, slot machines, and memory games are excellent examples of corporate gamification that is both engaging and rewarding. This gamification platform is a perfect way to collect first-time visitors' email addresses. The allure of a freebie works well for collecting email addresses for your mailing list. This is one of the simplest methods for initiating the first buy.
Using CustomerGlu, you can gamify your user experiences on your e-Commerce website. We have created hundreds of fully customizable gamified templates that enable marketers and product managers to build the perfect gamified solution for their app or web platform. Our gamified solutions have demonstrated visible growth and retention improvements with our clients like BookMyShow, Nykaa, Purplle, and Licious.
If you want to build gamified solutions for your digital business, request free access now and learn more about CustomerGlu from our team of experts.
Frequently Asked Questions (FAQs):
Q. What is the best way to enhance customer experience?
A. Gamification is one of the best ways to enhance customer experience.
Q. What is referred to as user conversion?
A. When a potential consumer visits your e-commerce store and makes a purchase, they become the user. The transformation is known as user conversion
Q. Is customer avatar a form of gamification?
A. Creating avatars is one of the most immersive forms of gamification out there.
