Get started with Gamification

the next big shift in growth

The Gamification Starter Kit offers you a comprehensive retention plan, gamification certification course, and access to first 10 gamification campaigns - all for $0
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Take your in-app user engagement to the next level

Understand the core problems that are leading to drop-offs in your app
Get a personalized strategy to solve these problems and increase retention.
Get a 14-day free trial of CustomerGlu’s dashboard where you can build and experiment with gamification elements.

What's included in this Gamification Starter Kit?

Free Gamification Masterclass

Get Certified through our Gamification 101 course and gain a deep understanding of the core principles and techniques of gamification.

EXCLUSIVE
10 Free Campaigns

Get 10 free campaigns on CustomerGlu's platform to get started.
Experiment with different campaigns to find the right one for you.

Learn more >
EXCLUSIVE
12-Point Retention Audit

Get a comprehensive 12-point retention audit for your app along with a tailored retention strategy to improve your metrics.

Learn more >
Claim Your Free Audit Now
Get Your Starter Kit

How it works?

Step 1: Signup for the starter kit

Sign up for a free starter kit and we'll reach out to you if you qualify for the program.
Note: You need to be a part of TPF program to qualify

Step 2: Collaborate with us

Get insights from the audit and deep dive with us to understand what's stopping your app from reaching its full potential.

Step 3: Start experimenting with gamification

Use insights form your audit and start experimenting with various gamification campaigns to improve your core metrics.

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Get Your Starter Kit

50+ gamification templates included in the GSK to help you get started

In-App Conversions

Ask a series of questions using quiz to give a personalised recommendation based on their answers.

Data Collection

Run a survey on new users to learn where they are coming from and learn which channels to invest in

Reduce drop-offs in the funnel

Improve conversions by showing a Spin the wheel on the cart page to win a coupon/reward

Repeat transactions

Showing a scratch card after a user placed an order to improve repeat rates

Improve Retention

Place orders consecutively every week/day and build a habit of transacting with the platform with streaks

Feature adoption

Give a time-bound challenge to existing customers to try features and reward them for it

What metrics can Gamification help you achieve?

200% increase in engagement
5-15% increase in revenue
30X improvement conversion rates
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Tired of low conversion rates? Gamification might be the solution

Remember the last time when you went to Starbucks and scanned your loyalty card to earn stars towards a free drink?

Or the last time you completed a lesson on Duolingo and received a notification congratulating you on your progress? That’s gamification at work.
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In simple terms, gamification is the use of game design principles and mechanics in non-game settings to increase engagement, retention, and conversions.

Why do you need this starter kit?

Figuring out the right UX is an iterative process.

‍While you can create gamification campaigns on your own, it will take you 2-3 months to even build something as simple as a scratch card.

And that's not the end of it. You’ll constantly need to iterate based on feedback till you build something that actually works.

That's where our Gamification Starter Kit comes in.

We want to give you everything you need to start experimenting with gamification from week 1, so you don't have to put months of efforts before you start seeing reults.

Why do you need this starter kit?

‍While you can create gamification campaigns on your own, it will take you 2-3 months to even build something as simple as a scratch card.

And that's just the beginning. You’ll constantly need to iterate based on feedback till you build something that actually works.

That's where our Gamification Starter Kit comes in. We want to give you everything you need to start experimenting with gamification from week 1, so you don't have to put months of efforts before you start seeing results.

Who are we?

CustomerGlu is a plug and play gamification platform that lets you experiment with in app journeys without involving any developers.

With CustomerGlu, you can build and launch gamification campaigns like spin the wheel, streaks, quizzes, and more within minutes instead of months.
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See it in action
42%
Uplift in Active User
10%
Increase in Conversions
4x
Uplift in Revenue

What growth teams have to say about us?

Neha Malhan

Director of Retention, Purplle

“We saw a 4x uplift in conversions compared to the previous sale, engagement has been pretty fascinating too!”

Akul Aggarwal

Chief Technology Officer, Threedots

“Our core in-app retention activities built using CustomerGlu boosted the retention rates by 200% and cut down costs on Ad spends.”

Manasi Rawalgaonkar

Content & Strategy, BookMyShow

"If you are looking for solutions to increase user retention and engagement, CustomerGlu is everything you need."

Ready to take your retention game to the next level?

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Get Your Starter Kit

FAQs

What’s gamification and how is it relevant for growth?
Gamification is the use of game design principles and mechanics in non-game settings to increase engagement, retention, and conversions. By incorporating game mechanics like points, leaderboards, and rewards, gamification can make the experience more fun and motivating for users.
What’s the effort to integrate?
The effort to integrate CustomerGlu depends on the platform you are using. CustomerGlu provides SDKs for popular platforms such as React Native, Native iOS and Android, Flutter on mobile, and JavaScript for web. The guided setup and detailed step-by-step guide provided by CustomerGlu make it easy to verify the integration at each step.
Does it work only for mobile apps? Any support for desktop?
CustomerGlu can be integrated into both mobile apps and desktop websites. It offers SDKs for React Native, Native iOS and Android, Flutter on mobile, and JavaScript for web.
Does this run on a separate app? How does it fit into my product experience?
CustomerGlu can be integrated into both mobile apps and desktop websites with SDKs for popular platforms like React Native, Native iOS and Android, Flutter on mobile, and JavaScript for web. It incorporates game mechanics to improve engagement, retention, and conversions.
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